Privacy & Cookies

Privacy Policy & Cookies

Website: https://motorcycle-world.co.uk

Last updated: 14 October 2026

1. Who we are

Motorcycle World LLP operates as Motorcycle World, a motorcycle dealership in Northampton. We are committed to protecting your personal information and respecting your privacy.

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and applicable privacy and electronic communications legislation, Motorcycle World LLP is responsible for the personal information we collect and use through our website and business activities, acting as the data controller where applicable.

Business name: Motorcycle World LLP, trading as Motorcycle World

Business address:

Unit 3, Grafton Trade Park

Quorn Way

Northampton

NN1 2PN

Email: sales@motorcycle-world.co.uk

Telephone: 01604 753 579

In this policy, “we”, “us” and “our” refer to Motorcycle World LLP trading as Motorcycle World. “You” refers to anyone visiting or using our website or contacting us.

2. Personal information we collect

We may collect the following categories of personal information:

• Contact information: your name, email address, telephone number and address.

• Enquiry and transaction information: details relating to motorcycle sales, accessories, servicing, test rides, finance enquiries, promotions, bookings and purchases.

• Technical information: your IP address, browser type, device information, operating system and online identifiers.

• Website usage information: pages visited, links clicked, time spent on pages, referral sources and interactions with website content.

• Marketing information: your communication preferences, advertising interactions and consent choices.

• Customer communications: information you provide when contacting us by telephone, email, website forms, social media or other communication channels.

We collect information directly from you, automatically through your use of our website, or from third parties where legally permitted. We only collect information that is reasonably necessary for the relevant purpose.

3. How we use your information

We may use your personal information to:

• Respond to enquiries and provide information about our motorcycles, products and services.

• Manage sales, servicing, test rides, bookings and customer relationships.

• Process transactions and administer relevant arrangements.

• Respond to requests for information about finance or insurance and, where applicable, share relevant information with authorised providers.

• Operate, maintain, secure and improve our website.

• Understand website usage and improve the customer experience.

• Measure the effectiveness of our advertising and marketing campaigns, including Google Ads.

• Send marketing communications where permitted by law.

• Meet our legal and regulatory obligations.

• Protect our business, customers and website against fraud, misuse and security threats.

We only process personal information where an appropriate lawful basis applies, as explained in Section 8.

4. Cookies and similar technologies

Our website uses, or may use, cookies and similar technologies to operate the website, remember preferences, understand visitor behaviour and measure advertising performance.

Cookies are small text files stored on your device. Other tracking technologies may collect information about your browser, device or interactions with our website and may transmit that information to third parties.

We use the following categories of technologies, subject to our website configuration:

• Strictly necessary cookies: required for essential website functions, security or services you have requested.

• Functional cookies: remember choices or preferences to improve your experience.

• Analytics cookies: help us understand website traffic and visitor behaviour. We use Google Analytics.

• Advertising and marketing cookies: help measure advertising performance and, where enabled and permitted, support advertising personalisation. We use Google Ads and associated technologies.

Managing your cookie preferences

Our website's cookie consent facility should allow you to choose which categories of cookies to accept and change your choices later.

We will not activate non-essential cookies or similar tracking technologies that require consent until you have given the appropriate consent. Rejecting non-essential cookies should be as straightforward as accepting them.

You can withdraw consent through the cookie settings facility on our website, where available. You can also manage cookies through your browser settings, although this may not provide the same level of control.

Withdrawing consent does not automatically delete information already lawfully shared with third parties.

5. Google Analytics and Google Ads

We use Google Analytics and Google Ads to understand how visitors use our website, measure advertising performance and promote our motorcycles, products and services.

Google Analytics

Google Analytics helps us understand how visitors interact with our website. Depending on its configuration and your consent choices, information collected may include:

• Pages visited and interactions with website content.

• The time and duration of website visits.

• The website or advertisement that referred you to us.

• Browser, device and technical information.

• IP addresses and online identifiers, subject to the service's configuration.

We use this information to assess website performance, understand visitor behaviour and improve our online services.

Google Ads

Google Ads allows us to promote our motorcycles, products, services and offers through online advertising.

Depending on the features enabled and your consent choices, Google Ads and associated technologies may process information about advertising interactions, website visits and actions taken after clicking an advertisement.

This information may be used to measure advertising effectiveness, track conversions, improve campaigns, manage advertising frequency and support personalised advertising where enabled and permitted.

Information shared with Google

Information collected through Google Analytics and Google Ads may be transmitted to and processed by Google. Depending on the service and processing activity, Google may process information on our behalf or act as an independent controller for certain purposes.

For further information about Google's data practices, please visit:

https://business.safety.google/privacy/

Future advertising and analytics technologies

We do not currently use Meta Pixel on our website.

If we introduce Meta Pixel or other advertising or analytics technologies in the future, we will update this policy as appropriate and implement the necessary data protection and consent measures before using those technologies where required by law.

6. Social media

Motorcycle World uses social media to promote our motorcycles, products, services, offers and events, communicate with customers and engage with our audience. This may include Facebook, Instagram, LinkedIn and other platforms we use for business purposes.

Social media pages and customer interactions

When you follow, visit or interact with our social media pages, or contact us through social media, the relevant platform may collect and process personal information about you.

This may include your profile name, profile picture, comments, messages, reactions, shares and other information you choose to make available through the platform.

We may use information you provide to respond to enquiries, provide customer service and manage customer interactions. Information you post publicly may be visible to other users, so we recommend avoiding sharing confidential personal information in public comments.

Third-party platforms and advertising

Social media platforms operate independently of Motorcycle World and have their own privacy policies and data handling practices. Depending on your settings and activity, they may collect information about your interactions and use it for analytics, personalisation and advertising.

We may advertise our products and services on social media. When you view or interact with our advertisements, the relevant platform may process information about those interactions in accordance with its own privacy policy and your account settings.

We do not currently use Meta Pixel on our website. Any future use of website tracking technologies will be explained in this policy, with consent obtained where required.

For further information, please consult the relevant platform's privacy policy:

• Facebook and Instagram (Meta): https://www.facebook.com/privacy/policy/

• LinkedIn: https://www.linkedin.com/legal/privacy-policy

Social media links and embedded content

Our website may contain links to social media pages or, where applicable, embedded content and sharing features. Clicking a link takes you to the relevant external platform. Embedded features may transmit information to the relevant provider when they load or are used.

Where these features use non-essential cookies or similar technologies requiring consent, we will take appropriate steps to prevent them from activating before the required consent is obtained.

7. How we share personal information

We may share personal information with the following recipients where necessary and lawful:

• Website hosting, website platform and technical support providers.

• Analytics and advertising providers, including Google.

• Employees and authorised representatives who need the information to perform their duties.

• Payment providers where relevant to a transaction.

• Finance or insurance providers where you request information or services involving them.

• Professional advisers and auditors.

• Regulators, law enforcement agencies and other authorities where required or permitted by law.

We do not sell personal information in the ordinary sense of selling customer databases. However, analytics and advertising technologies may involve transmitting personal information to third-party providers for measurement, advertising or related purposes.

We take appropriate steps to ensure personal information is shared only where necessary and with appropriate safeguards.

8. Lawful bases for processing

Depending on the purpose, we may rely on one or more of the following lawful bases under UK GDPR:

• Contract: where processing is necessary to enter into or fulfil a contract with you.

• Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.

• Consent: where you have freely given consent for a specific purpose, including where required for non-essential cookies and advertising tracking.

• Legal obligation: where processing is necessary to comply with applicable law.

Where we rely on consent, you can withdraw it at any time. Where we rely on legitimate interests, you may have the right to object.

9. Direct marketing

We may send marketing communications about motorcycles, new models, special offers, accessories, servicing, events and other relevant products or services where permitted by law.

Where consent is required, we will obtain it before sending marketing communications. In certain circumstances, the law may permit marketing to existing customers about similar products or services where the relevant conditions are met and a clear opportunity to opt out has been provided.

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us.

10. International transfers

Some third-party service providers, including Google, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure the transfer complies with applicable data protection legislation. Depending on the circumstances, this may include UK adequacy regulations, appropriate data transfer agreements or another recognised transfer mechanism, together with any additional safeguards required.

Further information is available in the relevant provider's privacy documentation.

11. Data retention and security

How long we keep personal information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, regulatory or reporting requirements.

Retention periods vary depending on the type of information and the purpose of processing. Where information is no longer required, we will securely delete it or anonymise it where appropriate.

Information collected by third-party providers may be retained in accordance with their own retention policies and applicable legal requirements.

How we protect your information

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure or misuse. These measures may include access controls, secure systems and staff procedures.

No method of electronic transmission or storage can be guaranteed to be completely secure.

12. Your data protection rights

Under applicable data protection legislation, you may have the right to:

• Access your personal information.

• Rectify inaccurate or incomplete information.

• Erase your personal information in certain circumstances.

• Restrict the processing of your information in certain circumstances.

• Object to processing based on legitimate interests and to direct marketing.

• Data portability where the relevant legal conditions apply.

• Withdraw consent where processing is based on consent.

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights or raise a concern about how your personal information is handled, please contact us using the details in Section 14.

You also have the right to complain to the UK Information Commissioner's Office (ICO):

https://ico.org.uk/make-a-complaint/

13. Changes to this policy

We may update this Privacy Policy to reflect changes in our business, website functionality, third-party services or legal obligations.

Any updated version will be published on this page, with the revised date shown at the top. Where required, we will seek fresh consent for changes to our use of cookies or tracking technologies.

14. Contact us

If you have any questions about this Privacy Policy, our use of cookies, Google Analytics, Google Ads, social media or the handling of your personal information, please contact:

Motorcycle World LLP, trading as Motorcycle World

Unit 3, Grafton Trade Park

Quorn Way

Northampton

NN1 2PN

Email: sales@motorcycle-world.co.uk

Telephone: 01604 753 579

We will endeavour to respond to privacy enquiries promptly and in accordance with applicable data protection requirements.